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Profiting from uncertainty

Paul J. H. Schoemaker, Robert E. Gunther · 2002

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About the book

The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring.

Book details

Year
2002
Language
English
Publisher
Free Press
Editions
1
Pages
288
ISBN
9780743223287

Data source: Wikidata

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