Psychological foundations of marketing

Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research.

Year

2012

Language

English

Publisher

Routledge

Editions

1

Pages

304

ISBN

9780415620000

Data source: Wikidata