Carroll J. Glynn
Public Opinion
Carroll J. Glynn, Susan Herbst, Garret O'Keefe, Robert Shapiro · 2004
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This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Westview Press
- Editions
- 8
- Pages
- 495
- ISBN
- 9780813341729
Data source: Wikidata
