Public relations
Dan Lattimore · 2011
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"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"--
Book details
- Year
- 2011
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 1
- Pages
- 432
- ISBN
- 9780073512051
Data source: Wikidata
