Public relations strategySandra Oliver
Public relations strategy
Sandra Oliver · 2001
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About the book
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
Book details
- Year
- 2001
- Language
- English
- Publisher
- Kogan Page
- Editions
- 8
- Pages
- 160
- ISBN
- 9780749435417
Data source: Wikidata
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