Qualitative Methods for Marketplace ResearchShay Sayre

Qualitative Methods for Marketplace Research

Name: Qualitative Methods for Marketplace Research
ISBN: 9780761922704

Shay Sayre · 2001

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About the book

The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Book details

Year: 2001
Language: English
Publisher: Sage Publications, Inc
Editions: 2
Pages: 272
ISBN: 9780761922704

Data source: Wikidata

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