Qualitative methods in management research
Evert Gummesson · 1988
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About the book
"Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in a personal style and is rich in examples from academic research, real-world practice, and management consultancy."--BOOK JACKET.
First sentence: Qualitative methodology and case studies provide powerful tools for research in management and business subjects, including general management, leadership, marketing, organization, corporate strategy, accounting, and more.
Book details
- Year
- 1988
- Language
- English
- Publisher
- Studentlitteratur
- Editions
- 1
- ISBN
- 9789144448510
Data source: Wikidata
