Qualitative Research Methods in Public Relations and Marketing CommunicationsC. Daymon

Qualitative Research Methods in Public Relations and Marketing Communications

Name: Qualitative Research Methods in Public Relations and Marketing Communications
ISBN: 9780415222730

C. Daymon · 2002

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About the book

This is a practical and highly accessible guide for novice researchers interested in conducting qualitative research in public relations and marketing communications. The authors take readers through each stage of the research process.

Book details

Year: 2002
Language: English
Publisher: Routledge
Editions: 2
Pages: 304
ISBN: 9780415222730

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