Questionnaire Design
Ian Brace · 2004
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"Questionnaire Design explains the role of questionnaires in market research, and looks at different types of questionnaire and when and how they should be used. It explains how to plan, structure and compose the right questionnaire for the research you are running." "Questionnaire Design is a valuable guide for anyone studying or practising market research. Packed with expert advice, it also includes examples of the most common errors and how to avoid them."--Jacket.
First sentence: It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is an important element in its success.
Book details
- Year
- 2004
- Language
- English
- Publisher
- Kogan Page
- Editions
- 12
- Pages
- 289
- ISBN
- 9780749441814
Data source: Wikidata
More by Ian Brace
