booktheque

Relationship marketing for competitive advantage

Adrian Payne, Christopher, Martin., Helen Peck, Moira Clark · 1998

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

Book details

Year
1998
Language
English
Publisher
Butterworth-Heinemann
Editions
2
Pages
320
ISBN
9780750640176

Data source: Wikidata

More by Adrian Payne

Life on the Great Northern Peninsula
Adrian Payne · 2017
Strategic Customer Management
Adrian Payne · 2013
Handbook of CRM
Adrian Payne · 2006
Advances in Relationship Marketing (Cranfield Management Series)
Adrian Payne · 1995
In the Shadow of the Long Range Mountains
Adrian Payne · 2021
Marketing Plans for Services
Adrian Payne · 2011
Handbuch Relationship Marketing. Konzeption und erfolgreiche Umsetzung.
Adrian Payne · 1999