Relationship marketingRobert W. Palmatier
Relationship marketing
Robert W. Palmatier · 2008
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About the book
Offers useful perspectives to academic researchers interested in better understanding the conceptual underpinnings of relationships and to managers seeking to build effective relationships with customers.
Book details
- Year
- 2008
- Language
- English
- Series
- Relevant knowledge series
- Publisher
- Marketing Science Institute
- Editions
- 1
- Pages
- 142
- ISBN
- 9780965711494
Data source: Wikidata
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