Relationship Marketing
prathipati suresh · 2003
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About the book
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Wiley
- Editions
- 2
- Pages
- 240
- ISBN
- 9780470843413
Data source: Wikidata