Reputation 360Lida Citroen
Reputation 360
Lida Citroen · 2011
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About the book
This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and professionals who have leveraged strong personal brands to bring them great success.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Palisades Publishing/LIDA360
- Editions
- 4
- Pages
- 180
- ISBN
- 9780983169000
Data source: Wikidata
