Reputation managementSabrina Helm
Reputation management
Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck · 2011
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About the book
Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, prceptions and corporate reality in order to foster behavior that helps a company achieve its business goals.
Book details
- Year
- 2011
- Language
- English
- Series
- Management for professionals
- Publisher
- Springer
- Editions
- 5
- Pages
- 297
- ISBN
- 9783642192654
Data source: Wikidata
