Joy Keiko Asamen
Research paradigms, television, and social behavior
Joy Keiko Asamen, Gordon L. Berry · 1997
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"Research Paradigms, Television, and Social Behavior is a unique text in that it examines television research from both the quantitative and qualitative perspectives. The book provides concrete, step-by-step examples of how to conduct major research and evaluation projects, making the volume useful for both undergraduate and graduate students. Its comprehensive coverage will prove important also for seasoned scholars, researchers, and professionals in the media industry."--Jacket.
Book details
- Year
- 1997
- Language
- English
- Publisher
- Sage Publications, Inc
- Editions
- 2
- Pages
- 440
- ISBN
- 9780761906551
Data source: Wikidata
