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Retail marketing and branding

Jesko Perrey · 2011

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About the book

"Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: New and updated case examples ; Updated figures and examples throughout ; New interviewers with recent experiences ; Additional chapters."--

Book details

Year
2011
Language
English
Publisher
Wiley & Sons, Incorporated, John
Editions
10
Pages
318
ISBN
9780470979785

Data source: Wikidata

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