Retail therapy

"Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach."--BOOK JACKET.

Year

2003

Language

English

Publisher

Palgrave Macmillan

Editions

1

Pages

208

ISBN

9781403901712

Data source: Wikidata