Scenario planningMats Lindgren
Scenario planning
Mats Lindgren · 2009
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About the book
"Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool."--Jacket.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- ISBN
- 9780230579194
Data source: Wikidata
