Search engine marketing, Inc
Mike Moran, Bill Hunt · 2014
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"Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging - especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost." "Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants."--BOOK JACKET.
Book details
- Year
- 2014
- Language
- English
- Publisher
- Pearson Higher Education & Professional Group
- Editions
- 7
- Pages
- 528
- ISBN
- 9780133039177
Data source: Wikidata
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