Seeking success in e-business
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This unique collection of research papers addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. Many of the texts represent cutting edge research illustrating the diverse nature of these fields, from conceptual frameworks to state-of-the-art implementations. Seeking Success in E-Business: A Multidisciplinary Approach includes contributions in areas such as: -Strategies for implementing e-business; -Business-2-consumer, business-2-business; -Internet marketing; -Evaluation tools for e-business; -Implications for SME's; -Mobile commerce; -Trust; -Distributed knowledge management; -Dot.com-driven business transformations.
Book details
- Year
- 2003
- Language
- English
- Series
- International federation for information processing -- 123
- Publisher
- Springer US
- Editions
- 1
- Pages
- 644
- ISBN
- 9780387356921
Data source: Wikidata
