Dan Stiff
Sell the Brand First
Dan Stiff · 2006
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"Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method - a four-step process that shows you how to hone in on your customers' mind-sets, create sales pitches based on how your brand fits into your consumers' lifestyles, and fully satisfy the trade buyers' needs and expectations."--Jacket.
Book details
- Year
- 2006
- Language
- English
- Publisher
- McGraw-Hill
- Editions
- 3
- Pages
- 256
- ISBN
- 9780071470421
Data source: Wikidata