Selling Social Change (Without Selling Out)

Drawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case studies complement the text. Annotation copyrighted by Book News, Inc., Portland, OR.

First sentence: When I was seven years old, I loaded my unwanted toys into my red Radio Flyer wagon and went door to door trying to sell them to the other kids in the neighborhood.

Year

2002

Language

English

Publisher

Jossey-Bass

Editions

1

Pages

200

ISBN

9780787962166

Data source: Wikidata