Jan G. Deutsch
Selling the people's Cadillac
Jan G. Deutsch · 1976
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"Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.
Book details
- Year
- 1976
- Language
- English
- Publisher
- Yale University Press
- Editions
- 1
- Pages
- 261
- ISBN
- 9780300019506
Data source: Wikidata
