Selling to Win
Richard Denny · 1988
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About the book
Selling to Win has established itself as one of the world's best-selling books on selling skills. The power of Denny's simple message has helped many thousands of salespeople become high flyers. In a very direct and accessible style, he shows how to put winning techniques into practice. Updated and revised, this third edition is even more effective, highlighting the important change needed to sell and win business in a more sophisticated and competitive marketplace. This invaluable book is recognised as one of the most effective and powerful sales-improvement guides ever written.
First sentence: The purpose of this book is to provide the reader with the foundation to achieving great success in selling.
Book details
- Year
- 1988
- Language
- English
- Publisher
- Kogan Page
- Editions
- 9
- Pages
- 195
- ISBN
- 9780749444341
Data source: Wikidata
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