Services marketingSteve Baron
Services marketing
Steve Baron, Kim Harris · 2002
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About the book
This edition has been updated to cover all the most recent developments in the field, such as technological advances. The case studies come from a wide range of countries and types of industries.
Book details
- Year
- 2002
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 208
- ISBN
- 9780333777930
Data source: Wikidata
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