Markus Stahlberg
Shopper marketing
Markus Stahlberg · 2010
Where to buy
Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.
View on AmazonAbout the book
New and growing, Shopper Marketing is one of the hottest trends in marketing today. It targets consumers while they are in the store and involves every aspect of the shopping experience, from promotions, displays and packaging to the store layout itself. This book combines the perspectives of 35 internationally recognized shopper marketing experts, among them renowned author Paco Underhill. Its three sections include research into shopper behavior [Insights]; interviews with experts [Strategy] and case studies of successful shopper marketing activities [Practice].
Book details
- Year
- 2010
- Language
- English
- Publisher
- Kogan Page Publishers
- Editions
- 2
- ISBN
- 9780749458775
Data source: Wikidata
