Margit B. Weisgal
Show And Sell
Margit B. Weisgal · 1996
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Show and Sell gives you the tools and techniques you need to make your trade show exhibits an overwhelming success. And it's the only book that completely covers the key areas of promotion, advertising, and in-booth dialogue. From pre-show promotions to on-site selling skills to follow-up mailings, Show and Sell helps you plan a total, synergistic promotion that gets results.
Book details
- Year
- 1996
- Language
- English
- Publisher
- American Management Association
- Editions
- 2
- Pages
- 323
- ISBN
- 9780814403303
Data source: Wikidata