Silk Route to International Marketing

"The SILK Road offers a new perspective on how the international marketer adds value to the organization. One that is as relevant to small businesses as large multinationals. It maps a path that takes account of the Social Information, Learning and Knowledge - SILK - and the human factors - PASSIONrequired to build successful business worldwide."--Jacket.

Year

2000

Language

English

Publisher

Financial Times/Prentice Hall

Editions

1

Pages

234

ISBN

9780273642039

Data source: Wikidata