Soap, sex, and cigarettes

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.

Year

2012

Language

English

Publisher

Wadsworth, Cengage Learning

Editions

1

Pages

430

ISBN

9781111345310

Data source: Wikidata