Robert J. Donovan
Social marketing
Robert J. Donovan · 2003
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The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
Book details
- Year
- 2003
- Language
- English
- Publisher
- IP Communications
- Editions
- 1
- Pages
- 415
- ISBN
- 9780957861756
Data source: Wikidata