Michaela Wänke
Social psychology of consumer behavior
Michaela Wänke · 2009
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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Book details
- Year
- 2009
- Language
- English
- Series
- Frontiers of social psychology
- Publisher
- Psychology Press
- Editions
- 1
- Pages
- 396
- ISBN
- 9781841694986
Data source: Wikidata
