Sold on language
Julie Sedivy · 2011
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About the book
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
Book details
- Year
- 2011
- Language
- English
- Publisher
- Wiley-Blackwell
- Editions
- 6
- Pages
- 317
- ISBN
- 9780470683095
Data source: Wikidata
