Sport Business in the Global Marketplace (Finance and Capital Markets)

Publisher Description (unedited publisher data) Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Year

2003

Language

English

Publisher

Palgrave Macmillan

Editions

1

Pages

250

ISBN

9781403903006

Data source: Wikidata