Kenneth J. Kaser
Sports and Entertainment Marketing
Kenneth J. Kaser, Dotty Boen Oelkers · 2004
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Welcome to Sports and Entertainment Marketing! The field of sports and entertainment marketing is rapidly growing. Many colleges, universities, and high schools offer specializations in sports and entertainment marketing. In this text, you will explore the intriguing world of sports and entertainment from the perspective of marketing. The functions of marketing that are presented are intended to be a guide in taking your first career step into the exciting worls of sports and entertainment. - To the student.
Book details
- Year
- 2004
- Language
- English
- Publisher
- South-Western Educational Pub
- Editions
- 1
- Pages
- 352
- ISBN
- 9780538438896
Data source: Wikidata
