Phil Schaaf
Sports, Inc
Phil Schaaf · 2003
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"In this comprehensive overview of the sports industry, Phil Schaaf traces the global evolution of sports entertainment, dissects current trends, and forecasts the likely evolution of sports as a major international enterprise." "With the latest information on one of the most dynamic and growing areas of the entertainment industry, Sports, Inc. will enlighten students, sports marketing experts, and hard-core sports fans alike."--Jacket.
First sentence: Centuries before Thorpe, the first known sports champion was a Greek cook named Coroebus.
Book details
- Year
- 2003
- Language
- English
- Publisher
- Prometheus Books
- Editions
- 1
- Pages
- 394
- ISBN
- 9781591021124
Data source: Wikidata
