John A. Fortunato
Sports Sponsorship
John A. Fortunato · 2013
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" This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
Book details
- Year
- 2013
- Language
- English
- Publisher
- McFarland & Company, Incorporated Publishers
- Editions
- 1
- Pages
- 228
- ISBN
- 9780786474318
Data source: Wikidata
