StoryscapingGaston Legorburu
Storyscaping
Gaston Legorburu · 2014
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About the book
"Offers a powerful new approach to advertising and marketing in the digital age that uses stories as the foundation for designing emotional and transactional experiences for customers, both online and offline."--book jacket.
Book details
- Year
- 2014
- Language
- English
- Publisher
- Wiley
- Editions
- 5
- Pages
- 244
- ISBN
- 9781118823286
Data source: Wikidata