John Weich
Storytelling On Steroids
John Weich · 2013
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In this captivating book, John Weich pinpoints the iconic moments that helped transform storytelling from a fringe communication movement into a pop culture phenomenon. Storytelling is the buzzword in global communications: it revolutionizes how leaders in business, marketing, and politics convey ideas. This book explains the why, what, and how of storytelling.
Book details
- Year
- 2013
- Language
- English
- Publisher
- BIS Publishers B.V.
- Editions
- 1
- Pages
- 176
- ISBN
- 9789063693114
Data source: Wikidata