Brad Alan Kleindl
Strategic electronic marketing
Brad Alan Kleindl, Brad A. Kleindl Ph.D., Brad A. Keindl · 2001
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"Strategic Electronic Marketing by Brad Alan Kleindl takes a systems and relationships approach to exploring e-business marketing. The basic principles that underlie marketing are addressed along with a focus on how e-business marketing techniques will fundamentally change the traditional marketing process. Students can use this text to prepare them for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes."--BOOK JACKET.
Book details
- Year
- 2001
- Language
- English
- Publisher
- South-Western
- Editions
- 2
- Pages
- 215
- ISBN
- 9780324013207
Data source: Wikidata
