booktheque

Strategic international marketing

T. C. Melewar · 2012

Where to buy

Amazon’s price changes daily, so the most accurate place to see it is there, at the moment you buy.

View on Amazon

About the book

"Strategic International Marketingaims to be the reference text of choice for readers seeking an international perspective for planning and organizing product or service management in global markets. It offers the most recent ideas, trendsand original research in the theory andpractice of global marketing strategy and tactics in an easy to read format and illustrative case studies.Based around the 7Ps of the marketing mix, it includes contributions from the leading researchers and academics in the field of international marketing"--

Book details

Year
2012
Language
English
Publisher
Palgrave Macmillan
Editions
1
ISBN
9780230580244

Data source: Wikidata

More by T. C. Melewar

Building Corporate Identity, Image and Reputation in the Digital Era
T. C. Melewar · 2021
Islamic Marketing and Branding
T. C. Melewar · 2017
Corporate Branding
T. C. Melewar · 2015
Contemporary thoughts on corporate branding and corporate identity management
T. C. Melewar · 2008
Contemporary thoughts on corporate branding and corporate identity management
T. C. Melewar · 2008
Three Hs : Hotels, Hospitality and Holidays
T. C. Melewar · 2026
Advancing Branding Research
T. C. Melewar · 2014
Strategic international marketing
T. C. Melewar · 2012
Facets of corporate identity, communication and reputation
T. C. Melewar · 2008
Contemporary Thinking, Topics and Trends in International Branding
T. C. Melewar · 2007