Michael D. Olsen
Strategic management in the hospitality industry
Michael D. Olsen, Eliza Ching Yick Tse, Joseph J. West · 1992
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"Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow's leaders in this dynamic field. Based on the premise that adding value - for the stockholder, the consumer, and the employee - must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad."--BOOK JACKET.
Book details
- Year
- 1992
- Language
- English
- Publisher
- Prentice Hall
- Editions
- 4
- Pages
- 384
- ISBN
- 9780131196629
Data source: Wikidata