Strategic marketing communicationsSmith, P. R.

Strategic marketing communications

Name: Strategic marketing communications
ISBN: 9780585392998

Smith, P. R. · 1999

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About the book

Following the CIM Advanced level syllabus in Marketing Communications, this text covers key areas of the process and includes pro-forma documents for topics such as SWOT analysis, creative briefs and media briefs.

Book details

Year: 1999
Language: English
Publisher: Kogan Page
Editions: 1
Pages: 300
ISBN: 9780585392998

Data source: Wikidata

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