Alan Andreasen
Strategic marketing for nonprofit organizations
Alan Andreasen, Philip Kotler, Alan R. Andreasen · 2009
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Reflecting contemporary research developments, this text forms a conceptual and practical foundation for marketing in non-profit organisations. Its coverage encompasses the entire process, providing valuable insights on strategic evaluations, positioning, and market targeting.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Dorling Kindersley/Pearson Education
- Editions
- 3
- Pages
- 526
- ISBN
- 9788131722251
Data source: Wikidata
