Strategic marketing in fragile economic conditionsIrene Samanta

Strategic marketing in fragile economic conditions

Name: Strategic marketing in fragile economic conditions
ISBN: 9781466662322

Irene Samanta · 2014

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About the book

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

Book details

Year: 2014
Language: English
Series: Advances in marketing, customer relationship management, and e-services (AMCRMES) bood series
Publisher: Business Science Reference
Editions: 1
Pages: 322
ISBN: 9781466662322

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