Andrew Whalley
Strategic Marketing
Andrew Whalley · 2013
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Strategic Marketing is aimed as an introduction to Strategic Marketing Management for students on Marketing and Business strategy courses. It covers the origins of modern marketing, relates contemporary and classic theory to Marketing in both academic and practical terms, providing a solid foundation for the understanding of Marketing. You can download the book via the link below.
Book details
- Year
- 2013
- Publisher
- Bookboon.com
- Editions
- 1
- ISBN
- 9788776816438
Data source: Wikidata
