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Strategic marketing planning

Colin Gilligan · 2009

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About the book

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Book details

Year
2009
Language
English
Publisher
Elsevier/Butterworth-Heinemann
Editions
9
Pages
552
ISBN
9781856176170

Data source: Wikidata

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