Yordanka Chobanova
Strategies of multinationals in Central and Eastern Europe
Yordanka Chobanova · 2009
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"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI"--Provided by publisher.
Book details
- Year
- 2009
- Language
- English
- Publisher
- Palgrave Macmillan
- Editions
- 1
- Pages
- 269
- ISBN
- 9780230230552
Data source: Wikidata