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Strategy for Tourism

John Tribe · 2010

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About the book

This book explains strategic management, analysis and implementation specifically in the tourism industry. Using global case studies, it provides a complete overview of all the factors required when establishing a strategic plan, covering: analysis of external factors, including competition, economics and politics; choice and evaluation of the strategic plan; implementation, managing and monitoring the plan.

Book details

Year
2010
Language
English
Publisher
Goodfellow Publishers Ltd
Editions
6
Pages
258
ISBN
9781906884079

Data source: Wikidata

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