Successful e-mail marketing strategies

When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.

Year

2009

Language

English

Publisher

Racom Communications

Editions

1

Pages

395

ISBN

9781933199160

Data source: Wikidata