Successful Product Development
Milton D. Rosenau · 1999
Where to buy
Check today’s price on Amazon. We do not show prices because they change daily.
View on AmazonAffiliate link. As an Amazon Associate we earn from qualifying purchases.
About the book
"This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective."--BOOK JACKET. "Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms."--Jacket.
First sentence: This book is about cashing in more rapidly on your investment in new product and service development.
Book details
- Year
- 1999
- Language
- English
- Publisher
- Wiley
- Editions
- 1
- Pages
- 168
- ISBN
- 9780471315322
Data source: Wikidata
